Acer launches its exclusive store in Guwahati

Acer has launched its first exclusive store in Guwahati, Assam and plans to further expand its reach in the Northeast region of the country. The new store has opened its doors to the public on October 12, 2017 at Dona Planet, GS Road. The company collaborated with Datamation, one of the leading entities dealing in computer and computer accessories in the region. The expansion has been necessitated by tremendous increase in the demand for the company’s products in the Northeast region.

The new store situated in Ananda Nagar, it will help Acer to take the retail store experience to a wide base of customers where they can get expert consultation from trained professionals for their PC hardware purchase. The store will sell a wide range of Acer laptops, 2-in-1s, convertibles, desktops, projectors and monitors.

While addressing the launch, Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India, said, “With the launch of our first store in Guwahati, we intend to provide a seamless experience to our customers in Assam and empower them to have hands-on experience on Acer’s latest range of products. Northeast represents the new destination of development, and we look forward to expanding our footprints in different parts of the region in order to reach out to our customers.”

The exclusive store launch is a part of the company’s constant efforts to provide its customers with an interactive and informative buying experience by investing in the gamut of training sales personnel, in-store merchandising, ranging of new high-end models, sales enablement and attractive offers for its products. Over the years, Acer has built strong associations with its channel partners to help increase customer intimacy with the brand across the country.

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