boAt unveils Airdopes Prime 701 ANC with premium features at Rs 1,999

boAt’s Airdopes Prime 701 ANC, part of its new Prime Series, features 46dB Hybrid ANC, Spatial Audio, Adaptive EQ by Mimi, AI-powered ENx calls, and 50-hour playback for a personalized, immersive, and uninterrupted audio experience

boAt has unveiled its most advanced true wireless stereo (TWS) earbuds yet — the Airdopes Prime 701 ANC. Designed for today's multitasking users, gamers, and commuters, the new earbuds combine top-tier specifications, personalization features, and premium design at an introductory price of ₹1,999.

Engineered under boAt’s new Prime Series, the Airdopes Prime 701 ANC delivers a suite of features aimed at elevating the everyday audio experience for Indian users. The earbuds come equipped with 46dB Hybrid Active Noise Cancellation (ANC), offering up to 40% better noise suppression than conventional ANC solutions, making them ideal for noisy environments like city traffic or bustling cafés.

For audiophiles, the earbuds support Spatial Audio and 24-bit playback, offering cinematic-quality sound across devices. A standout feature is the Adaptive EQ powered by Mimi, which customizes sound based on the user’s hearing profile for optimal clarity and depth.

boAt has also incorporated AI-powered ENx Technology to ensure crystal-clear voice calls, even in chaotic surroundings. With 50-hour total playback, 10mm dynamic drivers, and Smart In-Ear Detection, the earbuds promise uninterrupted and intuitive listening.

Gamers will benefit from BEAST Mode with ultra-low 60ms latency, while professionals can enjoy Multipoint Connectivity to switch seamlessly between devices. The earbuds are rated IPX5 for splash resistance, making them suitable for workouts, and feature ASAP Charge — delivering 180 minutes of playback in just 10 minutes of charging.

Users can customize settings via the boAt Hearables App, which provides control over EQ, ANC levels, firmware updates, and more.

The Airdopes Prime 701 ANC is now available in Zinc White, Obsidian Grey, and Titanium Blue across Amazon, boAt’s official website, and select retail stores starting June 21, 2025.

With the Prime Promise — boAt’s commitment to performance, personalization, and durability tailored for Indian lifestyles — the Airdopes Prime 701 ANC sets a new benchmark in affordable, high-performance audio wearables.