Break the Monotony of Online Dating with happn's Latest Feature

~ Survey reveals 65% of Indian singles base the decision to crush with someone on bios

happn, the real-life dating app, is now offering its users a new way to get to know each other. Based on geolocation and singles' favourite places to meet, the application now leverages its technology to enhance profile completion. happn introduces Teasers to its app, allowing singles to showcase their uniqueness. The new feature enriches singles' profiles with short previews of unexpected life moments. 

In the realm of Indian dating, the quest for a compatible partner propels many singles onto the digital landscape, where dating apps reign as the most common avenue for exploration. However, in the vast world of dating, singles seem to face multiple obstacles because of the increase in similarities in dating profiles. Virtual dating has become a taxing endeavour for singles, characterised by similar profiles lacking a personal touch essential for genuine connections. In a recent survey conducted by happn, 62% of Indian singles revealed that well rounded, unique bios are essential in creating a high impact first impression and 65% of Indian singles confessed that the decision to crush with a profile depends solely on the bio. Recognizing the issues faced by millions of users, happn decided to add a brand new feature to the app that empowers users to infuse their profiles with a distinctive essence, thereby transcending the monotony of conventional online encounters.

During the test phase, the feature was very popular on the app, and particularly appealed to Gen Z, well known for their self-mockery with 58% of them enjoying the feature. Young Indian singles have voted "Sundays are for..." as their favourite teaser.

Divided into 4 distinct categories (opinions, habits, places, experiences), more than fifty teasers are now available and completely free. For example, users can update their profile with the place they find the strangest for a date, things they couldn’t live without, etc.

Here are some of the favourite teaser used by Indian singles : 

● Sundays are for 

● My favourite city 

● I think we should spend a day

● I spend way too much time

● I could talk for hours about 

● The thing I'd really like to do

● If I could visit one place, it'd be

● I couldn't live without it

● The first thing I'd do if I won the lottery

● My guilty pleasure

happn also utilises AI in enhancing user interaction by recommending distinctive profile teasers and enhancing compatibility with potential matches providing its users with a better algorithm.

In a world where digital connections increasingly shape the landscape of modern romance, happn stands at the forefront of innovation, catalysing genuine interactions among Indian singles. With the introduction of Teasers, the latest feature, happn empowers users to transcend the limitations of conventional online dating, infusing their profiles with moments of authenticity and uniqueness. With its continuous dedication to improve online dating for Indian singles, happn is all set to launch some more features in March that’ll help singles highlight their favourite spots in the city to connect with potential partners who enjoy exploring the same spots.