Customer Insight reaches Asia
2012-05-03![Customer Insight reaches Asia Customer Insight reaches Asia](https://varindia.com/public/index.php/storage/news/uploads/2012/05/IMImobile_Logo.gif)
IMImobile has announced its partnership with tree worldwide. The two companies claim to offer a suite of customer insight and engagement services, in Asian markets, to mobile operators, brands and enterprises. The partnership builds on successful projects with leading brands, such as Telefonica UK, a mobile operator, and ‘Which?’ India, one of the largest consumer rights organisations.
Madhavan Iyer, Sr. VP Operations, IMImobile said, “As our digital lives continue to evolve and increase in complexity, data management has become the cornerstone of any CRM strategy. New analysis and insight models are revolutionising traditional processes by enabling the interrogation of dynamic, behaviourally oriented data, such as page visits, consumer behaviour, usage pattern, transaction history and location, and so on, that are central to ‘big data’. IMImobile and tree worldwide have successfully pioneered these new models, and we look forward to bringing these cutting edge capabilities to brands in Asia and extend our relationships for them with the cutting edge Customer Lifecycle Management proposition.”
Matthew Bayfield, Managing Partner, tree worldwide said, “IMImobile has a strong footprint across Asia, with unrivalled mobile operator relationships. We are delighted to enter a formal relationship with the company after our early projects with Telefonica UK and ‘Which?’ India. Our joint service portfolio can help companies identify, explore and take advantage of new business opportunities to reduce churn and increase the share of the customer wallet.”
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