Dassault Systèmes has announced the signing of an acquisition agreement for an 84% controlling interest in Real-Time Technology AG (RTT) which is the provider of professional high-end 3D visualization software, marketing solutions and computer-generated imagery services, benefiting from the development of the fast-growing marketing automation market.
This acquisition of RTT will include its software division, known for its Delta Gen, Picture Book, POS Configurator and its marketing consulting services.
“Our clients express a growing need to fully exploit their 3D digital assets, to transform their marketing and sales as part of their ultimate customer experience. The people at RTT have demonstrated remarkable talents in delivering innovative solutions to their clients,” said Bernard Charlès, President & CEO, Dassault Systèmes.
Monica Menghini, Executive Vice-President, Industry & Marketing, Dassault Systèmes, said, “Dassault Systèmes values the software and service portfolio that RTT will bring to our 3DEXPERIENCE strategy because 3D marketing, interactive movies and catalogue generators represent the hallmark of successful marketers in the age of experience.”
The purchase price of RTT will be paid in cash. Dassault Systèmes intends to launch in the coming days a tender offer in order to purchase up to 100% of RTT’s share capital for a price per share of EUR 40.
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