Dell expands its retail footprint in India

Dell has inaugurated its 400th Dell Exclusive Store (DES) at Hong Kong Bazar, Sector 56 in Gurgaon on February 7, 2015. The opening of this store is a milestone in Dell India’s history as the company successfully achieves its committed goal of establishing 400 Dell Exclusive Stores across the country by the end of FY15.

Dell India has witnessed a commendable growth in its consumer retail strategy with an unprecedented rate of expansion in its retail presence. Post privatization, Dell India calked out an ambitious goal of taking Dell closer to all categories of consumers across India that includes tier I – V cities and towns. At these exclusive stores, the company offers consumers, an interactive and informative platform supporting them in the decision-making process while purchasing a PC.

P. Krishnakumar, Executive Director & General Manager, Consumer & Small Business, Dell India, said, “We are determined to reach out to each and every consumer to help them appreciate the role that technology plays in the achievement of their aspirations and overall personal growth. The opening of the 400th store demonstrates Dell’s effort to strike the right chord with a methodical and planned retail strategy. Over the last year, we have not only doubled our retail presence but also the number of cities we are now present in. We believe that the way forward for India is to develop its capacity as knowledge economy. Our intent is to be present in pin codes that are awakening to the need for personal computers and actively contributing to content development.”

Dell’s retail expansion has been three pronged, focussing on offering a perfect blend of a widespread distribution network, attractive pricing and versatility in its product range. This strategy is fashioned in a manner that creates engagement, education and an experiential purchase for the customer.