Falabella Group partners with ThoughtWorks to accelerate its digital commerce journey

Falabella Corporate Services India, South America’s largest integrated retailer, has tied up with ThoughtWorks India to fast-track the ecommerce platform of the Falabella Group. The strategic partnership will give Falabella competitive advantages of customized, scalable and a secure platform that will integrate with its existing systems.

In line with the Group’s aspirations of being a formidable digital commerce player in the countries it serves – Chile, Peru, Colombia, Argentina, Brazil, Uruguay and Mexico, Falabella Corporate Services India will drive data-driven and personalized customer shopping experience through ThoughtWorks digital platform strategy. This transformative journey will champion rapid experimentation, adoption of innovation and leverage principles of agile software development, design thinking, data analytics, product thinking, elastic infrastructure and evolutionary architecture – this digital platform architecture will be core to the Group’s vision.

Ashish Grover, Head eCommerce for Falabella and India Technology Head, states, “The LatAm ecommerce market is expected to grow dramatically to almost US$80 billion this year. This is a huge opportunity for us, given Falabella’s diverse portfolio, which includes department stores, commercial financing, banking services, home construction & improvement, real estate, travel and insurance. We are looking at an integrated digital retail approach and leveraging our omnichannel strategy that expands to financial products and payments. Our partnership with ThoughtWorks will give us the added impetus to accelerate our digital commerce journey to provide our end-customers with a seamless shopping experience.”

Sudhir Tiwari, Managing Director, ThoughtWorks India, says, “We are living in exciting times where India is spearheading global product thinking and engineering. And, now with Latin America opening up to technological investments in the subcontinent, we have the opportunity to partner with Falabella to deliver innovation and strategic competitive advantage. This partnership is a big win for Global in-house centers (GICs), which are continuously evolving their structures and operating models to keep moving up the value chain in their global partnerships.”