WHITE PAPER

Google acquires Snapseed

by VARINDIA 2012-09-18

Google has acquired Snapseed, a photo editing platform. The acquisition of Snapseed is believed to help Google Plus take on Facebook and Instagram. (Facebook has bought Instagram).

Vic Gundotra, Google has shared in Google Plus, “Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone. Check out the examples from some of the world’s greatest photographers, and you’ll see what I mean.”

+Nik Software affirmed, “We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world-class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures. We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.”