Homeshop18 has appointed Eleven Brandworks for handling their creative duties. The agency triumphed the selection process which involved a multi-agency pitch. Eleven Brandworks has been entrusted with the duty of building and establishing a strong 'HomeShop18' brand across the verticals of TV, web and mobile.
Following the association, Rashmi Berry, CMO, and Homeshop18 said, “Eleven Brandworks displayed the right combination of creativity & agility, both critical in the highly competitive and cluttered E-commerce space. We look forward to building a compelling & differentiated brand with them with their highly talented team of professionals ”.
Commenting on the win, Prateek Bhardwaj, Founder & Director, Eleven Brandworks said, “Homeshop18 is already a household name in India. Eleven Brandworks’ mandate is to create a robust integrated strategy for the brand and help carve a distinct dotcom brand out of it too."
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