HP eyes Digital Commercial Printing Business
2012-08-28Hewlett-Packard has announced its go-to-market strategy for Graphic Solution Business with a focus on environment-friendly and innovative printing solutions in the commercial market. HP is also looking to spearhead the growth of new experiential markets in publishing, photography, among others, to drive newer growth opportunities, expand its printing portfolio and further enrich its engagement with print partners.
Gido van Praag, VP & GM, Graphic Solutions Business, Asia-Pacific & Japan, HP, said, “A lot of planning and focus has gone into ensuring that our portfolio of products and services provide the necessary breadth and depth for print service providers to be successful in their segments. Our business focus for India is to provide a strong validation of HP’s customer-focussed strategy and our ability to meet our customers’ needs now and in the future.”
Puneet Chadha, Director – Market Development, Graphics Solutions Business, PPS APJ, HP, said, “HP is spearheading the digital commercial printing revolution in India and around the world through our technology and environmental leadership. With our new strategy in place, we are now enabling graphics and signage businesses to strongly and successfully pursue new growth markets and opportunities in digital printing.”
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