HPE announces a unified partner program for channel profitability

HPE has announced a single, unified partner program consolidating existing programs to enhance partner experiences across the entire HPE portfolio. All programs will combine under HPE Partner Ready Vantage, including HPE Partner Ready and HPE Partner Ready for Networking, to offer simplified enrollment, flexible participation, and comprehensive support through various program tracks. The unified program will roll out in phases, beginning with an initial launch on November 1.

The design of HPE Partner Ready Vantage reflects partner input and the best practices of HPE’s award-winning programs, equipping partners to build their expertise as deep or as broad as they need while delivering exceptional customer outcomes. The program supports every partner, from solution providers and managed service providers to systems integrators, independent software vendors, and beyond with an industry-leading approach to increase growth opportunities across the HPE portfolio.

HPE Partner Ready Vantage is simple, with one program framework, a single compensation model, and a consistent experience. The program offers flexibility so partners can choose the relevant centers and competencies that will support their business goals and differentiation.

Partners can focus on -

·         Developing or integrating solutions

·         Reselling consumption solutions or the HPE technologies and services

·         Delivering other services under their own brand, the HPE brand, or both

“The new, unified HPE Partner Ready Vantage reflects our commitment to empowering partners and making it easier for them to differentiate with customers and grow their businesses,” said Simon Ewington, senior vice president of Worldwide Channel and Partner Ecosystem at HPE. “This new program is simple, flexible and relevant, accelerating partners’ ability to engage with us, and deliver innovative solutions and services that provide brilliant results for their end customers.”

As part of the unified HPE Partner Ready Vantage Sell Track, partners can now easily resell the entire HPE portfolio of products and services in both operational expenditures (opex) via HPE GreenLake Flex solutions, and capital expenditures (capex) models through one program membership. Partners can choose where they want to focus and effectively drive growth in discrete technology areas like Compute, Hybrid Cloud and Networking, each having a dedicated center in the Sell Track.  At the same time, partners can flexibly cross-sell across the full solutions portfolio, opening new growth opportunities. Partners obtain core product training and certifications based on requirements in each center, and through optional competencies can develop specialized expertise in areas like Private Cloud, HPE GreenLake Flex, Hybrid Cloud Operations and SASE to differentiate themselves in the market. 

Partner enablement is at the forefront to deliver on HPE’s customer first, partner centric commitment by ensuring partners have the training, certifications, competencies and tools to continually develop and enhance their capabilities, giving customers the assurance they are working with the most qualified partners to meet their needs. New competencies and certifications give partners access to adjacent markets to pursue new business areas and enable them to drive outstanding customer outcomes and helps promote and differentiate HPE partners in the market. New and updated competencies and certifications are:

HPE Solutions for AI competency verifies that partners can describe, size, quote, design, and configure HPE Private Cloud AI with NVIDIA technologies based on customers' AI requirements.

HPE Solutions for Sovereign Cloud competency helps partners understand the benefits of digital sovereignty and recognize the importance of regulatory compliance and security in operating sovereign environments and handling sensitive data. Partners become experts in the components and benefits of the HPE Sovereign Cloud reference architecture.

HPE Morpheus VM Essentials Software certification allows partners to expand their skills with the VM Essentials continuous learning badge and the HPE Product Certified – VM Essentials certification. These activities also offer a way for partners to achieve both Private Cloud solutions and Hybrid Cloud solutions competencies.

HPE Aruba Networking Private 5G competency provides partners with expertise in developing solutions that streamline private cellular and integrate it with Wi-Fi.

As an example, HPE GreenLake Flex is fully integrated within the Sell Track, Hybrid Cloud Center, and is available to resell in an as-a-service business model.  Additionally, competencies are available for partners who want to specialize in driving as-a-service business based on HPE GreenLake Flex which is an opportunity for small to mid-size partners given the strong momentum in the market for this solution.

In addition to the unified partner program under Partner Ready Vantage, HPE is also announcing -

·         HPE CloudPhysics Plus and new assessment and migration tools empower partners in modernizing and optimizing IT estates

·         Expanded AI opportunities help more partners establish AI practices for long-term growth

·         New HPEFS financing option available to partners for HPE Private Cloud AI developer system

·         HPE Smart Choice offers ready-to-go data center solutions, opening significant opportunity for partners to serve SMB and mid-market customers

·         Turnkey solutions allow partners to assess multicloud, multi-vendor infrastructure, make recommendations and easily migrate workloads