LeBron James partners with SapientNitro
2012-04-19LeBron James and SapientNitro have announced a partnership that will further develop and expand the NBA All-Star's digital and social media platforms. As part of the partnership with LRMR, management agent for James, SapientNitro claims to use innovative website design and social media integration to allow fans and brands to connect with LeBron and his community, creating unprecedented access to a world-class athlete and sparking conversation about topics ranging from basketball to community giving. A key component of the collaboration will be the re-launch of lebronjames.com as an ultimate fan destination.
James said, "I'm blessed with the best fans on the planet and love engaging with them directly. Every day new technologies come out that allow me to take that fan connection to another level. In SapientNitro, I found a partner that has the brand thinking, creative ideas, digital expertise, and global delivery scale to support my expanding ambitions."
Bill Kanarick, Chief Marketing Officer, Sapient said, "LeBron was one of the first sports stars to understand the power of digital and social media to create two-way dialogue with his fans. We look forward to working with LeBron and his team to further build community and fan engagement in innovative ways."
SapientNitro services will include brand strategy, communications planning, website design and social media integration. The duration of the LRMR-SapientNitro contract is one year, with the option to extend.
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