Lenovo boosts retail footprint

In a bid to strengthen its retail foothold in India's commercial capital, Lenovo has launched 4 new stores in Mumbai. The company also aims to further ramp up its presence with a total of 25 stores by end of Q2 FY 2012-13 and 35 stores by end of FY 2012-13.

Shanil Madollathil, GM - Sales (West), Lenovo India said, "Mumbai has a large youth population who form the majority of active Internet users in India today and the number keeps growing. We envisage a huge opportunity here with 'Gen Next' increasingly driven by speed, entertainment, convenience and mobility in PCs. Our latest range performance machines are riding on this wave and our strong network of branded Lenovo stores will make next generation computing extremely accessible to our customers across Mumbai. Our aim is to get closer to customers and percolate the Mumbai market with 35 stores by the end of this financial year."

Moreover, Lenovo has exclusively partnered M/s Addict Infotech for the 4 new stores and has future plans to be present in the city's leading malls as well.

Vipin Sharma, Proprietor, Addict Infotech said, "Lenovo has great equity in the Indian PC market and we are proud to partner them to address the burgeoning PC requirements of consumers in Mumbai. Lenovo stores are unique in their design, experience and consultative approach, and we believe that this USP sets them apart from the other players in the market."