Logicserve to rebrand itself as LS Digital

Digital marketing startup Logicserve Digital has raised funding from alternate asset management firm Florintree Advisors, raising Rs 80 Cr and divested 35% of its stake to Florintree.

Logicserve also announced that it would be rebranded as LS Digital. LS Digital will use the funding to strengthen existing media capabilities and formulate an inorganic growth strategy to expand to other territories.

LS Digital also said that it has picked up a majority stake in digital marketing company Langoor for an undisclosed amount. The startup will leverage Langoor to improve its customer experience and strengthen its presence in the arena of digital design, Metaverse and Web3.0.

LS Digital CEO Prasad Shejale said, “Coming together will enable us to achieve success on a much larger scale. Our core focus is on digital business growth for brands, through media, creative, data and insights, and technology, while Langoor will focus majorly on the customer experience enabling growth for our clients.”

The company offers a comprehensive suite of digital marketing services including mobile, advertising, video advertising, search engine optimisation (SEO), search engine monetisation (SEM), among others.