Luminous signs Sachin Tendulkar
2010-05-30
Luminous Power has signed Sachin Tendulkar as its Brand Ambassador.
Rakesh Malhotra, Founder and CEO, Luminous Power, said, "In addition to being an immensely popular sporting icon, Sachin represents the core values of Luminous brand, i.e., Reliability, Consistency, Longevity and Highest standards of Integrity. As our brand face, he will reinforce the communication of Luminous core brand values to the country, India, Diasporas and cricketing fans around the world."
Luminous will be spending a sum of Rs.60 crore on marketing activities in the next financial year and will focus on an aggressive campaign with Sachin Tendulkar. The cricketer will feature across all the communications of Luminous inverters, batteries, UPS, renewable energy systems and other power products.
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