MindTree to manage Kellogg’s Digital Marketing Operations

MindTree is working with Kellogg Company to manage its global digital marketing platform. MindTree will manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across 400+ digital properties.

As the sole managed services partner for all of Kellogg’s digital marketing properties, MindTree will support Kellogg’s industry-leading digital initiatives with more than 100 monthly production deployments. While managing a diverse pipeline of projects and technologies, MindTree will leverage the latest in security technologies and cloud infrastructure to support global efforts across more than 50 brands. Special attention will focus on quick turnarounds and increasing speed to market, all while partnering with 10 creative and digital agencies, as well as many other specialists.

This partnership will take advantage of MindTree’s Gainesville (FL) Delivery Center, providing Kellogg a US-based team that will be augmented by other global offices for round-the-clock service.

To manage Kellogg’s dynamic digital marketing IT infrastructure, MindTree will use the MindTree MWatch, infrastructure management platform ensuring uptime for all their consumer-facing properties globally.