MoEngage and TimesMobile Join Forces to Transform Customer Engagement

MoEngage, a leading insights-led customer engagement platform, has announced a strategic partnership with TimesMobile, a prominent CPAAS provider in India. This collaboration aims to enable consumer brands with hyper-personalized customer experiences across two of the most popular communication channels - SMS and WhatsApp Business. TimesMobile joins the MoEngage Catalyst Partner program, designed to help brands scale at speed.

Industry reports indicate that over 75% of Indian consumers prefer WhatsApp for business interactions, while SMS continues to boast an impressive 98% open rate within minutes of receipt. Recognizing the power of these channels, the MoEngage and TimesMobile partnership will help businesses leverage personalized, real-time communication across these platforms, thereby boosting engagement and customer satisfaction. The partnership enables consumer brands to send targeted, contextual messages through SMS and WhatsApp Business. By integrating MoEngage's customer engagement platform with TimesMobile's reliable messaging infrastructure, businesses can ensure that their messages reach customers at the right time on the right channel, thus improving the relevance and impact of communication.

This collaboration offers brands across sectors such as retail, e-commerce, and financial services the ability to deliver personalized messaging at scale, optimizing customer interactions and driving better engagement. The integration ensures that businesses can enhance customer retention, improve conversion rates, and create more meaningful customer relationships.

Sanjay Kupae, Head of Partnerships at MoEngage, said, "At MoEngage, we are constantly innovating to help consumer brands engage with their customers more effectively. This partnership with TimesMobile is a step in the same direction, enabling businesses to leverage key communication channels (SMS and WhatsApp) and drive long-term growth and customer loyalty by delivering actionable insights."

Nitin Chowdhary, Business Head of TimesMobile, added, "We are excited to join hands with MoEngage, a leader in the customer engagement space.This partnership inspires confidence that it will enable brands to elevate their customer engagement efforts and achieve better outcomes."