The last few quarters have seen Indian consumers shifting their preference towards MFP printers over normal document printers. The growing internet penetration and rise in the usage of digital content is responsible for attracting consumers to target more reliable and cost-effective printing solutions. Interestingly, the increasing small and medium businesses, especially in the tier-II and -III cities have further fuelled the demand for MFPs in the country. Also, vendors and the government taking up initiatives like increasing the number of government kiosk centres will help to further increase the penetration of multifunction printers. In terms of unit shipments, Hewlett Packard led the market, followed by Canon and Epson.
Key Takeaways: The demand for MFPs is increasing as they deliver enhanced functionality and productivity for an organization, thus redefining office life and helping organizations to consolidate their investment, maximizing the use of space and simplifying workflow processes. This, in turn, is increasing the sale of these products and hence this segment is clearly growing much faster and has been undergoing many changes in its functionalities.
Key Vendors: HP, Canon, Epson and others including Brother, Kyocera, Ricoh, Xerox.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
