Myntra taps Google Cloud to launch game-changing home decor AI tool

With over 20 million Indians shopping for home decor online in 2024, Myntra’s ‘Dream Room Inspirations’ simplifies the inspiration-to-purchase journey with curated themes, helping users visualize styles and make confident furnishing decisions

Myntra has collaborated with Google Cloud to launch ‘Dream Room Inspirations,’ a generative AI-powered feature designed to revolutionize the home decor shopping experience in India. This innovative tool integrates Google’s Imagen 3 AI model via Vertex AI to generate high-quality, detailed images from text inputs, allowing users to visualize and design their ideal living spaces based on a variety of interior styles. By merging inspiration with smart product discovery, the feature enhances how customers explore and shop for home decor on the Myntra app.

With over 20 million Indians buying home decor online in 2024, inspiration has become a crucial factor in purchase decisions—much like in fashion. ‘Dream Room Inspirations’ responds to this trend by simplifying the entire journey from inspiration to purchase. Currently offering curated themes such as Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, the feature empowers users to envision their space and make confident, informed furnishing choices.

Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra, said, “Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. Customers search for decor inspirations on the web before they decide on what to purchase. Everything we’ve done for the category complements this aim of simplifying the user journey by serving inspiration to customers to discover products that match their aesthetic sensibilities while also enabling them access to these offerings under one roof. With Imagen, we are offering an experience that is both intuitive and immersive, ensuring that every home reflects the unique style of individuals. As home décor gains momentum as a lifestyle priority, we are excited to empower our customers with smarter, more engaging ways to shop for their dream spaces.”

"Myntra’s innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,” said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.

How the ‘Dream Room Inspirations’ feature works:

·       Google’s Imagen 3 model on Vertex AI powers the generation of high-quality images on Dream Room Inspirations

·       Customers can choose their preferred room type (Bedroom, Living Room, etc.) or design theme (Bohemian, Minimalist, Victorian Vibe, etc.) from the Myntra Home category page.

·       The widget then generates visually stunning room inspirations and customers will be able to view this based on the selected style and space.

Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands. To cater to the increasing demand for trending offerings in the home space, Myntra adds ~40K new selections every month. With the adoption of generative AI, Myntra aims to capture the still growing home and lifestyle category market in India and be a front runner in the space.