Oppo focuses on Atma Nirbhar India
2020-08-31OPPO India brings in the expertise required to help in the movement to become Atma Nirbhar. Operating in India its focus market, OPPO India is committed to the development of the country and recognizes that innovation and entrepreneurship are crucial for the future growth of the economy.
OPPO has been continuously working to strengthen its commitment to “Make in India” and has made an ongoing investment of ₹2,200 crores in the Greater Noida manufacturing facility, which has not only helped them produce close to 50 million smartphones annually but also provided employment opportunities for the local community.
OPPO India launched its R&D centre in Hyderabad in October 2018 and is focused on gaining deeper insights about Indian consumers and market thereby building India centric innovations and customized product offerings - affordable 5G devices, India Local solutions, Camera Innovations, Fasted Android OS Upgrade. This R&D Centre has helped the brand tap vast Indian R&D skillsets and expertise thereby supporting it to respond promptly to growing consumer aspiration in overseas markets.
It was the support of the government of India and the various states, that helped OPPO serve their customers better. The brand set up a Greenfield Electronic Manufacturing Cluster (EMC) in Greater Noida to manufacture electronics and accessories locally. This was possible through the support of the Department of IT and Electronics of the Uttar Pradesh government and approval in principle by the Ministry of Electronics and Information Technology. OPPO also partnered with the Telangana government to encourage and co-develop innovative solutions that will transform the smartphone industry across the country.
Businesses and the Government need to and are working together at all levels to promote literacy, skilling, and thus, in turn, employment. India is rich in talent and some multiple skilled artisans and individuals need the right platform to showcase their innovation. Brands like OPPO with global operations help expose these talented individuals to world–class, cutting edge technology and bring in a chance to be mentored by experts from around the world.
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