Paytm collaborates with Perplexity to launch AI-enhanced search in app

Through this partnership, users can explore content in their preferred languages, making the platform more accessible and inclusive for a diverse audience

Paytm has entered into a strategic partnership with Perplexity, an AI-powered search platform, to enhance its app with advanced AI-driven search capabilities. This new integration aims to provide users with real-time information, enabling them to ask questions and make informed decisions on a range of topics, especially in financial matters, all within the Paytm ecosystem.

The move is part of Paytm's broader efforts to meet the increasing demand for accessible digital solutions. With this collaboration, users will be able to explore content in their local languages, making the platform more inclusive and user-friendly for a wider audience. The AI-powered search feature is designed to assist with financial planning, market trends, and other everyday decision-making processes, enhancing both financial awareness and overall user engagement.

Empowering financial decisions with AI

Vijay Shekhar Sharma, Paytm’s founder and CEO, expressed his optimism about the collaboration, emphasizing that AI is changing how people access information and manage decisions. He said, "With Perplexity, we are helping millions of Indian consumers make better financial decisions in a more accessible and efficient manner."

Aravind Srinivas, CEO and Co-founder of Perplexity, also shared his excitement, noting, "Partnering with Paytm, a leader in India’s digital payments sector, allows us to bring AI-powered search technology to millions of users, enabling them to make informed decisions with ease."