PhonePe to Appoint Amit Doshi as First Group CMO

Walmart-backed fintech giant PhonePe is set to appoint Amit Doshi, former Chief Marketing Officer (CMO) at Britannia Industries, as its first-ever Group CMO, according to sources familiar with the matter. This strategic move comes as PhonePe gears up for its much-anticipated initial public offering (IPO) and aims to strengthen its marketing efforts across various business segments.

With extensive experience in brand strategy and consumer engagement, Doshi’s appointment is expected to enhance PhonePe’s positioning in India’s competitive digital payments and financial services market. His leadership will play a crucial role in driving brand visibility and customer engagement as the company expands its offerings.

The decision to bring in a seasoned marketing expert aligns with PhonePe’s broader plans to scale up operations and build a strong brand presence ahead of its public listing. Doshi’s expertise will be instrumental in shaping marketing strategies that resonate with consumers and investors alike.

As PhonePe continues to dominate the digital payments landscape, the appointment of a Group CMO underscores its commitment to innovation, growth, and long-term success in India’s evolving fintech ecosystem.

Amit Doshi has built a strong reputation over the years, having worked with leading brands like Lenovo and Perfetti Van Melle, where he played a pivotal role in expanding market reach and driving sales growth.

At Britannia, he led marketing efforts across key categories, including biscuits, crème wafers, and salty snacks. In his new role at PhonePe, Doshi will spearhead the company’s expansion strategy, focusing on impactful marketing and brand-building initiatives to strengthen its position in the fintech