Rethinking Indian Tourism: Why It's Time to Look Beyond Turkey and Azerbaijan

In 2024, over 5 lakh Indians visited Turkey and Azerbaijan, drawn by cinematic appeal, cultural landmarks, and easy connectivity. 
 
Indian travellers—spending an average of ₹1–1.25 lakh per trip—have become significant contributors to these nations’ tourism-driven revenues.
  
Azerbaijan welcomed a 68% increase in Indian footfall from 2022 to 2024. 
 
With average stays of 4–6 days, Indian tourists brought in ₹1,000–1,250 crore annually and supported 20,000 tourism jobs. 
 
Streamlined visas and direct flights from Indian metros have made Baku a rising hotspot.

 
Turkey, too, saw growth. From Istanbul to Cappadocia, Indian tourists spent 7–10 days on average, boosting its economy by up to ₹3,350 crore a year. 
 
Indian investments in Turkish hotels and hospitality have surged, indirectly creating nearly 60,000 jobs.
 
But recent geopolitical developments have prompted concern. 
 
Both countries, Turkey and Istanbul, supported Pakistan’s call for a neutral inquiry into the Pahalgam terror attack following Operation Sindoor. 
 
Their position has caused discontent among Indian citizens.
With world-class destinations like Kerala, Ladakh, and Rajasthan at home, and friendly nations like Thailand and Vietnam abroad, Indian travellers have many options that align with national interests and values.
 
Choosing to explore destinations that reflect India's ethos isn't just smart—it’s meaningful. Travel with purpose.