Sanovi Bets Big on Channel Ecosystem

Sanovi Technologies has outlined ambitious plans for expanding and strengthening the channel partner network in the country and in its overseas markets.

“Sanovi’s global partners now include the likes of HP, HCL, Wipro and an extensive reach into the Tier-2 partner network through the primary SI or IHV/Services partners. A strategic partnership with the Dubai-headquartered, IBM spin-off Gulf Business Machines (GBM) to remarket, distribute, re-sell and support Sanovi’s suite of productsstrengthens our position in the Middle-East region, “ said Ashis Guha, Sanovi’s President Global Sales “This relationship adds to the existing distribution agreement for the region with SAAPA. Sanovi is also engaged extensively with partners in strategic locations like Singapore, Korea, Malaysia and Thailand to address the Asia-Pac market (outside India) and looking to open offices at a couple of these locations shortly as well as making its entry in to the US markets by early 2013.”

In another major partner initiative in recent months, Sanovi tied up with Netmagic Solutions, India’s largest managed IT hosting services firm, to launch the Disaster Recovery (DR)-as-a-Service. This initiative will particularly help the SMB/Es in their business continuity needs. Netmagic DRaaS uses Sanovi’s CloudDRM software to offer this service. 

Elaborating on Sanovi’s channel empowerment model, Ashis added, “The partners are looking at Sanovi as a key differentiator to provide customers with a comprehensive DR strategy with DR management as the fulcrum thus ensuring competitive advantage of being better ready in case of an outage.”