StreamGuys and AdsWizz have partnered to offer multi-platform streaming solutions with targeted, rich media advertising capabilities. In addition to pre-roll podcast capabilities, the two companies will provide joint customers with a portfolio offering several ad-supported monetization tools. These rich media advertisements can target specific subsets of users based on their gender, demographic and active location based data.
AdsWizz’s Digital Advertising Monetization Platform enables CDNs, Ad Networks and Online Audio Publishers to unleash the power of one-to-one marketing by allowing them to insert ads directly into each end-user’s on-demand or live stream and ensure the ad specifically speaks to the individual’s interests. In addition AdsWizz also provides real-time audience measurement and analytics tools to evaluate audience response. Customers using these tools can later confirm with their advertisers that streams were monetized through targeted advertisements.
Jason Osburn, Executive Vice President, StreamGuys, said, ”StreamGuys/AdsWizz partnership allows the company to offer a solution that simplifies monetization of live and on-demand rich media delivery — and deliver those ad-injected streams to virtually every popular end user device for consumption. The StreamGuys/AdsWizz solution currently supports Flash and Icecast streaming for MP3 and HE-AAC audio formats; as well as Flash and iOS for video.
StreamGuys manages the overall solution from their facility, including the AdsWizz server software that lives on StreamGuys’ adaptive bit-rate streaming architecture in the cloud. The company also provides rich data on hits, visitors, user agents, geographic regions and other analytics to help customers strategize future growth.
Alexis van de Wyer, President, AdsWizz, said, “Until now broadcasters, audio publishers and advertisers were constantly in search of ways to turn podcasts into revenue-generating advertising mediums. Their search officially stops with AdsWizz’s breakthrough in enabling broadcasters to insert targeted ads into podcasts. As we continue our partnership with StreamGuys, joint customers will be able to further grow their revenue through several other innovative ad-supported monetization tools, leveraging both on-demand and live streaming media.”
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