TEKNOFEET launches its first flagship store in Gurugram

Gurugram-based startup TEKNOFEET is establishing its first flagship store in Gurugram Sector 68, following the enormous success of its business model through Kiosk operations. Teknofeet has had multiple kiosks at prominent malls in Gurgaon – MGF Metropolitan, Ambience, etc. and plans to open more outlets soon.

TEKNOFEET aims to provide perfect fit and footwear solutions by building an ecosystem around "3D Feet Measurement." It has developed India's first revolutionary 3D foot scanning technology. By combining innovative technology with the science of footwear, the firm hopes to improve the footwear purchasing experience. The brand was established in early 2020 with the vision of making India wear comfortable fit shoes.

Every year, 22 billion pairs of shoes are sold worldwide, but only 70% of people obtain the correct fit. The proper fit for your feet is critical in preventing serious health problems that might arise from wearing the incorrect or uncomfortable shoe size. The firm has developed 3D volumetric scanners that can solve the existing issues of improper fit in both the offline and online footwear retail industry. The result cascades down to diminishing customer loyalty and returns for the footwear brand. This technology, with its 360-degree approach, not only provides an opportunity for footwear shoppers to have a seamless shopping experience across multiple channels (online or offline) but also empowers footwear brands to know their customers better and offer them the best possible solutions anytime, anywhere.

Founder and CEO, TEKNOFEET, Moammir Qazafi, said, "In India, two out of every five individuals are unaware that they are wearing the wrong shoe sizes. This may look normal at first, but it can lead to severe problems later. With the aid of our 3D scanning ecosystem, we can solve the issues of footwear fitting and comfort for footwear shoppers by providing them with a personalised shopping experience equally offline (in-store) and online."

TEKNOFEET provides foot scan services through offline stores and kiosks leveraging Artificial Intelligence, computer vision and Machine Learning. The brand has its Experience Center in Gurugram. Since its inception in 2019, the brand has successfully acquired 10000 unique consumer profiles from the Delhi NCR. TEKNOFEET plans to strengthen their presence in the major metros within the coming six months.