Times Network Acquires Digit.in to Expand Digital Publishing Portfolio

Times Network, India’s prominent broadcast and digital media group, has announced the acquisition of Digit.in, a media brand of the 9.9 Group. This acquisition includes both the print and digital assets of Digit, marking a significant expansion in Times Network’s digital publishing domain, particularly in the technology and gaming sectors.

The value of the deal is not disclosed by either party though rumors in the industry corridors speculate the deal value to be around Rs 20-22 crore.
Vikas Gupta, Founder & Director of 9.9 Group, expressed his excitement about the acquisition, stating, “Digit has been India’s technology navigator for the past 24 years, and we are thrilled to announce that it has found a new home with one of the largest publishers in the country, the Times Network. This marks an exciting new chapter for Digit, and we are confident that it will propel Digit to even greater heights.”


Digit.in is one of India’s leading technology portals, attracting millions of visitors monthly. Known for its comprehensive product reviews, comparisons, buying advice, and industry insights, Digit.in aims to assist Indian consumers in making informed technology purchases. Established in 2001 with the launch of Digit magazine, Digit has spent over two decades helping users navigate the tech landscape.

N Subramanian, Chief Executive Officer (New Media and Investments) of Times Group, echoed this sentiment, stating, “At Times, we are committed to creating high-value digital communities that leverage audiences and commerce to deliver unparalleled value. We believe Digit fits very well in our overall strategy of building a portfolio of digital products catering to diverse audiences. It will help bring in new audiences to the network.”

Over the years, Digit has expanded its reach online and established itself as a major player in the tech publishing space. It boasts vibrant communities such as Digit Squad, a network of tech influencers, and the SKOAR College Gaming Club (SCGC), a premier college gaming community. Collectively, Digit and Digit Squad reach an impressive 180 million people, highlighting their significant influence in the tech world.

The acquisition of Digit enhances Times Network’s portfolio, strengthening its position in the tech domain. Digit’s presence in digital, print, and on-ground events complements Times Network’s existing assets, providing advertisers with a robust platform to engage with a tech-savvy audience.