To help professionals stay ahead in their careers, LinkedIn brings new video experience to India

With a growing number of professionals turning to LinkedIn for insights and opportunities, the world’s largest professional network is introducing a new video experience in India to make knowledge sharing more immersive and meaningful for its members. 

LinkedIn’s member base in India, which has surpassed 130 million, has witnessed a 20% year-over-year growth in both membership and engagement—the highest in the world for the platform. This momentum comes at a time when 60% of India's internet users (350M+) are consuming video content. To meet this demand and the rising platform engagement, LinkedIn’s new interactive swipe-based video experience aims to help members explore a wide array of knowledge content in a rich and authentic way.

Ajay Dutta, Head of Product Management at LinkedIn India said, “Video is one of the fastest growing formats for us with uploads growing 60% year-on-year in India. We are seeing incredible engagement from our members, who are increasingly using LinkedIn to stay updated on job trends, build networks, and gain knowledge. Every minute on LinkedIn, nearly 6 people are hired, over 9,000 connections form, and more than 100 hours of learning content is consumed. To support this dynamic community, we’re experimenting with multiple formats—including newsletters, posts, collaborative articles, and videos—to make accessing knowledge easier and help professionals advance in their careers. Our new video experience aims to make knowledge sharing more immersive and meaningful, enabling members to benefit from the collective wisdom and shared experiences of their networks.”

From career development and inspiration, hiring trends, and workplace culture to light-hearted professional humour, members will find diverse and engaging content that can help them stay ahead in their careers.

To keep up with the professional community and gain important industry knowledge, check out these posts by business leaders Mukesh Bansal and Namita Thapar.