Trinity Gaming now a subsidiary of NODWIN Gaming in strategic deal

NODWIN Gaming has announced its acquisition of Trinity Gaming, a prominent player in India’s gaming influencer ecosystem, in a deal valued at Rs 24 crore. With this move, Trinity Gaming becomes a wholly-owned subsidiary of NODWIN Gaming, strengthening its position in India’s burgeoning gaming and content creation market.

The acquisition includes a mix of cash and equity shares, with Rs 4.8 crore payable in cash and the remaining Rs 19.2 crore through a stock swap in NODWIN Gaming shares. Post-acquisition, Trinity Gaming’s founders, Abhishek Aggarwal and Shivam Rao, will become shareholders in NODWIN Gaming and continue leading the business.

Founded in 2019, Trinity Gaming has rapidly grown into a cornerstone of India’s gaming content landscape. It is the only Gaming Multi-Channel Network (MCN) for YouTube in India and serves as a Creator Service Provider (CSP) for Meta. The company manages over 1,000 gaming creators nationwide and collaborates with global brands like Samsung, Realme, iQOO, and Krafton.

Trinity Gaming’s expertise in content creation, digital marketing, and brand partnerships aligns seamlessly with NODWIN Gaming’s vision. This acquisition also sets the stage for expanding Trinity’s portfolio into emerging markets such as Africa, Southeast Asia, Central Asia, and the Middle East. Additionally, NODWIN will merge its Unpaused Talent business with Trinity, with Trinity’s founders spearheading the unified operations.

Akshat Rathee, Co-Founder of NODWIN Gaming, expressed his enthusiasm, saying, “Trinity Gaming has been a long-standing ally in the gaming ecosystem. Their expertise in content creation and brand partnerships will be pivotal in enhancing our offerings and expanding our footprint in the region. This acquisition strengthens our ability to provide holistic solutions to our partners, bridging gaming creators with brands and audiences effectively.”

Abhishek Aggarwal, Co-Founder of Trinity Gaming, commented, “Joining forces with NODWIN Gaming marks a significant milestone for us. This partnership accelerates our shared vision of empowering content creators and deepening brand connections within India’s vibrant gaming ecosystem.”

The acquisition reflects NODWIN Gaming’s commitment to diversifying its offerings in youth-centric entertainment. It builds on recent strategic acquisitions, including Comic Con India, Freaks 4U Gaming, Publishme, Branded, and Ninja Global. Together, these moves underscore NODWIN’s ambition to lead the gaming and esports markets in India and beyond, engaging global audiences through immersive experiences.