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Vodafone partners with Vserv
2012-07-26Vserv has joined hands with Vserv to power App Monetization for Vodafone. The partnership will enable powerful App monetization for Vodafone’s developers targeting app distribution through the VStore. Vodafone’s developers will benefit from the Vserv.mobi AppWrapper, which enables a combination of both, paid and free models running in parallel.
Jonathan Bill, SVP, Business Development and Innovation, Vodafone India, commented, “AppWrapper is a first-of-its-kind platform that enables free and paid App monetization models, across both smartphones and feature phones without any coding effort. We believe that this will reinvigorate the mobile internet ecosystem by allowing developers to accelerate their monetization efforts and trigger innovation.”
Binay Tiwari, Head of Marketing, Vserv.mobi, said, “Advertising combined with Micro transaction-based pricing models are ideal for targeting the vast majority of prepaid mobile users in emerging markets. AppWrapper enables this in One Click, thus offering developers tremendous flexibility in go-to-market across geographies.”
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