Optiemus Infracom, Ordinary Theory form JV to scale India’s smart hardware manufacturing

The joint venture supports Make in India and Atmanirbhar Bharat by producing innovative, locally made smart hardware, leveraging Optiemus’s manufacturing and Ordinary Theory’s design expertise, while fostering employment and skill growth in India’s electronics sector

In a move aimed at strengthening India’s position in the global smart hardware industry, Optiemus Infracom, a leading Indian telecommunications and electronics manufacturing company, has entered into a joint venture with U.S.-based design firm Ordinary Theory LLC. The partnership will focus on the design, manufacturing, and sales of smart enterprise hardware and integrated industrial solutions, with a strong emphasis on fintech, logistics, retail, and artificial intelligence (AI) sectors.

The collaboration is positioned as a significant step forward in supporting the Indian government’s Make in India and Atmanirbhar Bharat initiatives. Optiemus will hold a majority stake in the joint venture, which will leverage its state-of-the-art production facilities in India. Ordinary Theory, known for delivering innovative hardware and software solutions globally, will contribute its design expertise and technological know-how.

Focus on innovation and economic impact

The new entity will develop a range of smart hardware solutions, aiming to provide trusted, locally manufactured alternatives to imported products. The joint venture is also expected to generate employment and promote skill development in India’s fast-growing electronics ecosystem.

“We are excited to partner with Ordinary Theory LLC to further strengthen our world-class manufacturing capabilities for smart enterprise hardware and industrial solutions,” said Ashok Kumar Gupta, Chairman, Optiemus Infracom. “This partnership goes beyond advanced manufacturing—it enables us to drive market development and global sales of products designed in India, proudly showcasing our innovation to the world.”

Ordinary Theory’s CEO, Shen Tianzhou, echoed the sentiment, saying, “Together, we will introduce innovative, secure, and scalable fintech and enterprise hardware solutions, proudly developed and manufactured in India, to accelerate the country’s digital economy.”