India: Tata Play Binge's Cloud technology simplifies content access by offering content from multiple OTT channels on a single screen, through a single app and subscription. Featuring a unified interface for a streamlined, enabling OTT aggregators anywhere in the world to concentrate on building content acquiring partnerships and subscribers.
The first launch under this arrangement was announced by Akash Digital TV, the Direct To Home (DTH) service by BEXIMCO Communications Limited in Bangladesh. The product is being launched as a companion App under the name Akash Go. The Akash Go app will allow subscribers in Bangladesh to access content on their mobile devices, providing access to live TV channels and Video on Demand with personalized recommendations based on their viewing history. Akash Go will aggregate a blend of local and global premium content and be available for DTH subscribers of Akash Digital TV on IOS or Android mobile phones.
Talking about this collaboration, Managing Director & CEO of Tata Play, Harit Nagpal said, “In the truest sense of Make-in-India and Show the World, by providing Tata Play Binge PaaS to global OTT aggregators, we are pioneering a tech-first industry move from India where international content delivery companies will benefit from our tried and tested technology to create localised offerings for their consumers at low cost and within a short time frame. Our collaboration with Akash Digital TV is a pivotal moment in this journey.”
Dr. Tariq Alam, CEO, Akash Digital TV added, “Akash Digital TV aims to provide the Bangladeshi audiences the same world class standards in terms of performance, services and user experience and access to quality premium content as subscribers of Tata Play Binge experience in India. To have Tata Play as our technology and Strategic (Knowledge) partner will guarantee that this objective is met and will ensure our ability to always provide comprehensive value to our customers.”
About Tata Play : Tata Play Limited (formerly known as Tata Sky Limited) was incorporated in 2001. It commenced its DTH operations in 2006. Tata Play is a part of the TATA Group. It is the market leader in the DTH category as per revenue for Fiscal 2022 and is one of India's leading content distribution platforms providing Pay TV and OTT services.
Tata Play Limited launched PVR (Personal Video Recorder) technology in 2008. This was followed by the launch of Hindi Programming Guide, Video-On-Demand services, DIY video library and Smart Guide feature that personalizes content recommendation on TV. Tata Play VOD library allows subscribers access to over 3000 titles. Tata Play mobile app enables on-the-go viewing experience from linear channels, remote recording facility on HD-PVR set top boxes and offers TVOD model for movies.
About Beximco : In, 2019, Akash Digital TV, owned by Beximco Communications, launched Bangladesh's first DTH service and became the country's first national Pay TV operator, offering subscription-based multi-channel service. Akash Digital TV mission is to shape the future for world class Media and Entertainment and transform the TV viewing and user experiences and access to premium content in Bangladesh.
Beximco Group is one of the largest private sector conglomerates in Bangladesh. The Group have operations and investments across a wide range of industries including Textiles, Pharmaceuticals, Real Estate development, Construction, Ceramics, Trading, Information and Communication Technologies, Media, Financial Services, Renewable Energy & Oil & Gas.
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