Doordarshan employs AI Anchors

In a landmark move, Doordarshan's DD Kisan channel is set to redefine agricultural broadcasting in India with the launch of AI-powered news anchors. Scheduled to debut on May 26, 2024, this initiative marks the channel’s 9th anniversary and introduces a high-tech transformation aimed at enriching the farming community’s access to vital information.

DD Kisan, renowned for its dedicated service to Indian farmers since its inception on May 26, 2015, will now feature two AI anchors named AI Krish and AI Bhoomi. These state-of-the-art virtual presenters are designed to provide uninterrupted, around-the-clock news coverage, delivering crucial updates on agricultural research, market trends, weather forecasts, and government schemes.

AI-Powered Innovation in Broadcasting
In an era increasingly dominated by artificial intelligence, DD Kisan’s adoption of AI anchors sets a pioneering precedent as the first government TV channel in India to implement such technology. These AI newsreaders are equipped to communicate fluently in fifty languages, catering to the diverse linguistic landscape of India. From Kashmir to Tamil Nadu and Gujarat to Arunachal Pradesh, farmers across the nation will receive timely and relevant updates in their preferred language.

Enhancing Agricultural Knowledge and Decision-Making
The primary objective of DD Kisan’s establishment was to keep farmers well-informed about changing weather conditions, market dynamics, and agricultural best practices. Over the past nine years, the channel has successfully met these goals, supporting farmers in making informed decisions and planning effectively. The introduction of AI anchors aims to elevate this mission by providing real-time, precise information without the constraints of human fatigue.

Commitment to Progressive Farming
DD Kisan continues to highlight the innovations and efforts of progressive farmers, fostering an environment of holistic development within the agricultural community. By integrating AI technology, the channel enhances its commitment to balanced farming, animal husbandry, and plantation, ensuring a comprehensive approach to agricultural advancement.

As DD Kisan steps into this new era of digital broadcasting, it reinforces its role as a crucial resource for India’s farmers, blending traditional agricultural wisdom with cutting-edge technology to drive the sector forward.