Ingram Micro signs distribution agreement with NowFloats

Ingram Micro today announced the addition of NowFloats Boost to its Cloud SaaS portfolio in India. Boost offers MSMEs a complete business management suite to manage their digital business. It comes with an intuitive website builder, one-click content publishing capabilities across multiple digital channels and comprehensive e-commerce capabilities designed to help MSMEs sell their products and services online.

NowFloats’ SaaS-based business management suite, Boost, helps MSME’s easily manage their business and customer interactions across multiple digital channels.

MSMEs with an active digital presence are likely to see 4X business growth as compared to their offline counterparts. However, of 63Mn SMBs in India, a staggering 68% are completely offline with only 2% actively selling or promoting their businesses online. NowFloats Boost currently caters to MSMEs across multiple verticals like education & coaching, doctors & clinics, manufacturing, hotels, & restaurants, salons & spas and other services based verticals.

Jyotil Mankad, Director & Head of Cloud business at Ingram Micro India said, “MSMEs find many aspects of establishing a digital presence cumbersome, including creating and updating content, driving discovery, measuring ROI and interacting with customers across multiple digital platforms. NowFloats’ innovative solution provides a tailored, easy-to-use solution that helps SMBs simplify their digital journey and achieve business growth.”

Nitin Jain, Co-Founder NowFloats said “We have partnered with Ingram Micro as NowFloats believes that the SaaS products distribution in India has reached a stage of maturity where it can be managed by partners and resellers who used to predominantly just sell hardware and telco products earlier. Ingram Micro is an apt partner for NowFloats as it has the larger distribution network of partners in India and they are investing strategically in building the competency of selling SaaS products and could help NowFloats expand into international territories as well in the future. Moreover the tri-party partnership between NowFloats, Ingram Micro and Microsoft Azure & Office 365 has the potential to disrupt the SMB SaaS ecosystem in India”.