IPTV Emerging as the Next Big Growth Engine for Telecom & Internet Service Providers

Internet Protocol Television (IPTV) is rapidly being recognized as the new growth frontier for both telecom operators and internet service providers (ISPs). With over 30 global deployments, IPTV is reshaping the digital entertainment landscape and helping service providers battle challenges like falling telephony revenues and increasing customer churn.

Many telecom companies are now bundling triple-play services — video, data, and voice — to create a seamless digital ecosystem and strengthen consumer retention. According to Frost & Sullivan’s latest report, “IPTV: Remote(ly) in Control,” the IPTV market holds massive untapped potential despite rapid developments.

Frost & Sullivan Principal Consultant Jayesh Easwaramony highlights that IPTV penetration remains low across most markets, with even the largest global providers struggling to achieve profitability.

One of the major challenges lies in identifying the right service mix, sustainable business models, and ROI on heavy network investments. Additionally, the lack of familiarity with local and relevant content continues to hinder IPTV’s mainstream adoption.

However, as broadband infrastructure expands, 5G connectivity matures, and consumer demand for digital content grows, IPTV is expected to play a critical role in the future of telecom and home entertainment. Analysts believe that with the right combination of innovative content, flexible pricing models, and superior user experience, IPTV could unlock new revenue streams for telecom operators worldwide.