Jivox in deal with ABP Digital
2011-07-18Jivox has entered into a strategic partnership with ABP Digital to offer advertisers ‘interactive online video advertising solutions’ on premium online sites of ABP Digital.
The partnership empowers ABP Digital to use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll and video banners) for all its portals including Anandabazar.com, Telegraphindia.com, and Businessworld.in across web and mobile platforms. As part of this agreement, ABP Digital will use the Jivox Content Player that is compliant with IAB's VPAID standard, which enables pre-roll and other in-stream ads to be interactive ads rather than just plain video ads.
"One of our focus areas and strength for the time to come is going to be our exclusive, rich media content; videos ranging from movies, animation, plays, cookery to news have been specifically created in order to be consumed in our digital bouquet. We are happy to partner with Jivox to bring our advertisers top class branding opportunitiesat one end and relevant advertising to our consumers on the other", Kaushik Banerjee. Vice President at ABP Digital said.
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