Monster India has announced the launch of its disruptive digital campaign, “Wake Up”. The campaign aims to take Monster’s value proposition of Find Better to the next level, thereby enabling jobseekers with Better Access, Better Connections, Better Jobs. Monster India launched its new brand positioning of “Find Better” with a tag line Get Lucky. Get Active on Monster. The company is all set to move to the next level as “luck” would favour those who look for “Better” and to “Find Better”, one needs to “Wake Up” to the new opportunities.
The campaign addresses a vast majority of passive jobseekers who make do with their average jobs, ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, “Wake Up” to their true potential and capitalize the opportunity.
Sanjay Modi, Managing Director, Monster.com (India/Middle East/Southeast Asia), said, “With the new ‘Wake Up’ campaign, we take our value proposition to the next level by giving a wake-up call to passive jobseekers who are somehow going on with their routine jobs but don’t feel in control to change it. The ‘Wake Up’ campaign is our effort to reawaken their sense of curiosity, control and optimism and communicate a positive ‘call to action’ by emphasizing that there is a better opportunity out there.
“Wake Up” is a unique proposition that uses interesting relatable characters to convey the core message strongly.
The “Wake Up” campaign has been conceptualized to engage the users. Monster India is asking users to create their own wacky videos on the “Wake Up” theme and upload them online or on the social media platforms. The shortlisted ones will be promoted on Monster India Facebook page. Monster India is also set to launch a “Wake Up” application on Facebook to sustain the user engagement.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.