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Salesforce has announced plans to invest $15 billion in San Francisco over the next five years to advance artificial intelligence development and adoption, reinforcing its long-term commitment to the city where the company was founded. The investment aims to expand Salesforce’s AI capabilities, create jobs, and help businesses integrate intelligent automation into their operations.
The cloud software giant, which has been steadily embedding AI features across its platforms — including the workplace messaging app Slack — said the investment will fund a new AI incubator hub at its San Francisco headquarters. The hub will support startups and enterprises developing AI agents, intelligent software assistants capable of performing complex tasks on behalf of users.
“This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs, and helping companies and our communities thrive,” said Marc Benioff, Chair and CEO of Salesforce.
The move comes as Salesforce faces intensifying competition from enterprise technology rivals Microsoft, Oracle, and ServiceNow, all of which are racing to embed generative AI into their cloud ecosystems. By deepening its AI footprint, Salesforce aims to strengthen its position as a leader in customer relationship management (CRM) software while aligning itself with the next wave of enterprise digital transformation.
Salesforce’s latest announcement also arrives just days ahead of its annual Dreamforce conference, set to take place in San Francisco from October 14 to 16, 2025. The company expects the event to attract nearly 50,000 attendees and generate about $130 million in local economic impact, making it one of the city’s largest technology gatherings of the year.
Founded in 1999, Salesforce remains one of San Francisco’s most prominent corporate anchors, with more than 76,000 employees worldwide. The company has been vocal about its commitment to balancing profitability with community investment, often positioning its philanthropic and sustainability efforts as part of its broader corporate mission.
The AI-focused expansion in San Francisco follows Salesforce’s recent international growth plans. Just last week, the company announced a $1 billion investment in Mexico over the next five years to strengthen its presence in Latin America. Salesforce first entered the Mexican market in 2006 and said the new investment would help accelerate regional cloud adoption and AI integration across industries.
With the $15 billion San Francisco initiative, Salesforce is signaling confidence in both the future of AI and the economic revival of its home city, positioning itself at the center of the fast-evolving global AI economy while doubling down on its roots.
The cloud software giant, which has been steadily embedding AI features across its platforms — including the workplace messaging app Slack — said the investment will fund a new AI incubator hub at its San Francisco headquarters. The hub will support startups and enterprises developing AI agents, intelligent software assistants capable of performing complex tasks on behalf of users.
“This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs, and helping companies and our communities thrive,” said Marc Benioff, Chair and CEO of Salesforce.
The move comes as Salesforce faces intensifying competition from enterprise technology rivals Microsoft, Oracle, and ServiceNow, all of which are racing to embed generative AI into their cloud ecosystems. By deepening its AI footprint, Salesforce aims to strengthen its position as a leader in customer relationship management (CRM) software while aligning itself with the next wave of enterprise digital transformation.
Salesforce’s latest announcement also arrives just days ahead of its annual Dreamforce conference, set to take place in San Francisco from October 14 to 16, 2025. The company expects the event to attract nearly 50,000 attendees and generate about $130 million in local economic impact, making it one of the city’s largest technology gatherings of the year.
Founded in 1999, Salesforce remains one of San Francisco’s most prominent corporate anchors, with more than 76,000 employees worldwide. The company has been vocal about its commitment to balancing profitability with community investment, often positioning its philanthropic and sustainability efforts as part of its broader corporate mission.
The AI-focused expansion in San Francisco follows Salesforce’s recent international growth plans. Just last week, the company announced a $1 billion investment in Mexico over the next five years to strengthen its presence in Latin America. Salesforce first entered the Mexican market in 2006 and said the new investment would help accelerate regional cloud adoption and AI integration across industries.
With the $15 billion San Francisco initiative, Salesforce is signaling confidence in both the future of AI and the economic revival of its home city, positioning itself at the center of the fast-evolving global AI economy while doubling down on its roots.
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