Samsung hits new high in India with Rs 10,000 crore TV sales in 2024

Samsung is positioning for long-term leadership in India’s TV market by catering to value-conscious buyers with its 43-inch range, while boosting growth in the premium segment through AI innovations, strong retail presence, and a robust product roadmap

Samsung has achieved a major milestone by surpassing Rs 10,000 crore in television sales in 2024, becoming the first brand in India to do so. The company attributes this success to robust demand for its premium, large-screen, AI-powered TVs. Looking ahead to 2025, Samsung anticipates double-digit growth, driven by technological innovation and an expanding high-end product lineup.

“2024 was a landmark year for Samsung India. In value terms, we achieved a turnover of INR 10,000 crore. We now aspire to grow in double-digit this year backed by our new AI TV lineup that breathes new life into every frame, setting a new benchmark for cinematic excellence at home. With this new era of AI-powered screens, we are confident of accelerating next-generation TV adoption and strengthening our leadership in India’s premium television segment,” said Viplesh Dang, Senior Director, Visual Display Business, and Samsung India.

Samsung ups the TV game

Samsung recently unveiled its 2025 TV lineup of Vision AI-powered televisions in India, with the introduction of more than 40 models across Neo QLED 8K, Neo QLED 4K, OLED, QLED and The Frame. Samsung Vision AI represents a major leap in making screens smarter, more intuitive and deeply personal. It transforms televisions into adaptive hubs, responsive to their environment and user behaviours. They seamlessly blend into everyday life, making the TV an intelligent partner rather than just a display. Samsung Vision AI delivers real-time optimization of picture and sound, gesture-based navigation, and smart home integration via SmartThings.

Samsung’s 2025 lineup, priced between INR 49,490 to INR 11,00,000, underscores Samsung’s strategy to democratize cutting-edge innovations across wider price points and screen sizes. The Vision AI-enabled line-up also introduces innovations like AI Upscaling Pro, Glare-Free viewing, and Generative Art Wallpapers, making Samsung TVs not just entertainment devices but intelligent lifestyle hubs for the modern Indian home.

Samsung is positioning itself for long-term leadership in India’s TV market as it continues to cater to value-conscious consumers through its 43-inch and mass-market range, while driving value and volume growth in the expanding premium category. With a strong offline footprint and a robust product roadmap, Samsung is well placed to accelerate the shift towards AI-enabled, immersive home entertainment in India.

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