Video Advertising Will Dominate the Next Decade

Banner ads can be very effective in spurring interest, but video ads offer organizations an opportunity to connect on a deeper level right from the outset, by establishing a relationship, inviting the audience into the fold, and visually educating them in an effort to curate the buying journey.


The digital video advertising market is growing fast everywhere in the world. According to the Interactive Advertising Bureau, US ad spend both in-stream and outstream are estimated at 15 billion dollars for 2018, a 20% increase from 2017 and 40% increase from 2016. Figures for 2019 will need to be looked at with care but there is no reason that this global trend should decrease or stop in the future.


The way you conceptualize, create, and disseminate your digital video ads will have a significant impact on your marketing ROI now and in the future. Your ability to connect with your buyers through visual content just might form the basis of the relationship between them and your brand.  There is no deny in the fact that, the online video consumption has reached new heights in the past decade and is nowhere near slowing down in the upcoming years either. According to a forecast by Industry experts, after exceeding the one hour per day mark last year, the time spent watching videos online will increase prominently this year as well.

In the year 2018, it was rightly predicted that the average online video viewing will not reach 84 minutes until 2020. Hence, the growth rate is expected to be 84 minutes this year and by 2021, 100 minutes. In fact, many countries such as China and Sweden, have already surpassed this prediction.

With this rise in online video consumption, its associated ad spending will rise as well. According to the industry forecasts, the spending on video advertising will rise up to $61 Billion by 2021 whereas the spending on traditional TV will witness a significant dip.