Zebra Technologies focuses on building localized partnerships in high- growth markets

SUBRAMANIAM THIRUPPATHI, 
DIRECTOR ISC, 
ZEBRA TECHNOLOGIES

Zebra Technologies strengthens its channel ecosystem in India through the PartnerFirst program, part of the global PartnerConnect framework, which equips partners with AI-driven tools, specialized solutions, and comprehensive training for sectors like manufacturing, logistics, and retail. We regularly engage partners through events like the India Partner Summit, where we introduced AI-powered solutions to enhance asset visibility and operational efficiency, and TechDays, which provide hands-on training in advanced technologies like IoT and automation.

To expand reach, we focus on building localized partnerships in high-growth markets, ensuring access to advanced technologies and addressing regional challenges. By collaborating with distributors and technology integrators, we empower partners to deliver real-time visibility, scalable solutions, and customer success, driving productivity and cost efficiency across industries.”