Altbalaji Taps AWS Cloud

Balaji Telefilms’ video streaming service ALTBalaji will be using Amazon Cloudfront, a global content delivery network (CDN) service.

ALTBalaji will have access to multi-petabytes of bandwidth in preparation of the launch of the ALTBalaji service in mid-April 2017.

“We use Xstream Mediamaker as our backend OVP and video delivery is entirely hosted by and built on Amazon Web Services (AWS), which already serves numerous global OTT platforms with over hundreds of millions of streams. Thanks to AWS, our platform setup is capable of handling high volumes of traffic and media content per week, and at the same time stream content to millions of our customers every day through Amazon Cloudfront,” said Sunil Nair, COO, ALT Digital Media Entertainment.

“Currently, all ALTBalaji distribution partnerships that use the content syndication system, payment partners and wallets available on ALTBalaji, including other middleware infrastructure, run on AWS. We use Amazon Redshift for our data warehouse, which allows for analysis of all the customer interactions to arrive at actionable inferences. We have found Amazon Web Services to be a very reliable and responsive service provider at a time when we prepare to take ALTBalaji global,” added Ashish Bhansali, head of Product, ALT Digital Media Entertainment.

Bikram Bedi, managing director, Amazon Internet Services said, “We’re truly excited for ALTBalaji’s adoption of AWS, which will allow them to quickly and easily scale, reduce costs, improve security, and increase agility for even their most critical workloads.”

ALTBalaji app will be launched with 6 new shows and will be followed with new shows every month for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.