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OnePlus strikes partnership with Croma

by VARINDIA 2017-09-20

OnePlus has entered into partnership with Croma, to create more offline touch points for the experience and purchase of OnePlus products across the key cities in India.

According to the company, the partnership with Croma will ensure easy accessibility of OnePlus products. At Croma, all OnePlus products will be available for sale at the same price as online channels and would include consumer offers as are available on all other authorized channels. Additionally, customers will benefit from promotion campaigns run by respective Croma stores.

Speaking at the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “As a global technology brand, our constant endeavour has always been to offer premium products and unique experiences to our users. We are excited to partner with Croma for offline expansion in our biggest and the most important market. The offline presence will further complement our 'online first' approach, strengthens customer trust and drive the next phase of our growth in India.”

“The partnership with Croma will greatly benefit youngsters and tech enthusiasts who have heard about the brand but may not have experienced its products. It is a huge opportunity to improve brand awareness and consumer engagement as the premium segment grows in future. The goal is to offer users a chance to hold the device and experience the premium design and the attention to detail,” he added.

“OnePlus has been a great success in the market, but we believe there is a lot more potential if only people could touch, feel and experience this exciting product. Croma is happy to be the chosen Experience Partner for OnePlus as it strives for further growth in the challenging Indian market,” said Avijit Mitra, CEO – Croma, Infiniti Retail Ltd.

As a part of this association, OnePlus and Croma will set up exclusive experience zones with live demo phones on display and customers will also be able to interact with the stores’ well-trained staff about the device and address all product queries directly.

OnePlus 5 devices are now available in 10 Croma stores across major cities in India. These locations are Devarc Mall in Ahmedabad, Belapur, Lower Parel Phoenix Mall and Vasundhara (Juhu) in Mumbai, Jubilee Hills in Hyderabad, Pimpri in Pune, South Ex and DLF Mega Mall in Delhi NCR, Phoenix Market City in Chennai and Indraprastha in Bangalore. Later, the OnePlus products will gradually be launched to hundreds of other premium Croma stores in a phased manner.

As a part of the launch, several exciting offers have also been announced which include lucky draw, free flip cover to existing OnePlus 5 customers and those who purchase OnePlus 5 will get a free Bullet V2 earphones from OnePlus. Other exciting partner offers include Amazon Prime, Kindle and domestic flight vouchers from Cleartrip.

Tags: OnePlus partnership with Croma, oneplus, croma, OnePlus products, Vikas Agarwal General Manager OnePlus India, Avijit Mitra CEO Croma, Infiniti Retail, varindia, OnePlus 5, Bullet V2 earphones, Amazon Prime, Cleartrip, varindia