Veeam announces update to Veeam Backup for Salesforce on Salesforce AppExchange

Veeam Software has updated Veeam Backup for Salesforce on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. Veeam Backup for Salesforce ensures customers’ CRM data is resilient, secure and accessible. The solution eliminates the risk of data loss due to human error, integration issues, or other data loss scenarios. Deployed either on-premises or in the cloud, the latest version of Veeam Backup for Salesforce provides organizations with complete control of their Salesforce data, as well as flexible recovery with intelligent recovery options and purpose-built backup custom-engineered specifically for Salesforce data and metadata.

In today's business landscape, data loss is a major concern for organizations of all sizes. Losing critical data and metadata can have severe consequences, including financial losses and damaged reputation. Only 24% of organizations are confident they could restore their Salesforce data after a bad import. The latest version of Veeam Backup for Salesforce gives businesses the ability to recover from data loss both quickly and confidently.

New features of Veeam Backup for Salesforce include -

• Data Archiving: Businesses can now avoid additional storage costs and stay within their current Salesforce storage limits with Veeam Data Archiving. By running data archival policies using the backup solution, historical data and files can be seamlessly moved from Salesforce to a secure backup repository. This process not only eliminates the management burden and potential financial costs but also helps establish consistent policies for routine data archival.
• Data Encryption: Veeam Backup for Salesforce extends the capabilities of Salesforce Shield Platform Encryption to protect data in the backup repository. Organizations can specify object fields and file types that need to be encrypted, ensuring that sensitive information such as financial records, customer data, and intellectual property is secure. With this additional layer of encryption, even database administrators cannot access the data, mitigating the risk of data breaches and cyber-attacks.
• AI Data Pipeline: With Veeam's solution architecture, businesses can unlock the full potential of their historical data by building an AI data analysis pipeline. The complete Salesforce data set can be safely presented to reporting solutions or AI data analysis software, enabling organizations to harness the power of their Salesforce business data. This capability is particularly crucial as data analysis pipelines often rely on the most complete source of raw data, which can be challenging to compile when archiving data to a third-party solution or external storage. Veeam's solution architecture bridges this gap, allowing businesses to leverage their Salesforce data effectively.

"The latest launch of Veeam Backup for Salesforce underscores our commitment to providing reliable and secure data backup and recovery solutions for our customers as part of an overall data resiliency program. We understand the risks associated with data loss and the importance of data resiliency for organizations of all sizes, as well as our 550,00 customers across the globe. Protecting Salesforce is a shared responsibility and every organization needs to protect themselves from data loss and corruption. With our purpose-built Salesforce backup solution, businesses can have peace of mind, knowing that their data is protected and that they have the ability to recover quickly in case of any data loss event,” says John Jester, Chief Revenue Officer at Veeam.