Oppo forays into Japan market

OPPO has entered into the Japan market with its full-screen camera phone OPPO smartphone. With its revolutionary mobile photography experience, the OPPO smartphone will be available soon in the coming weeks to Japanese consumers.

As the company accelerates its expansion plan to markets such as Japan and Europe, OPPO has now entered more than 31 markets, including Asia, Middle East, Africa and Oceania.

"The entry into the Japanese market is a further step in the globalization of OPPO. OPPO has been committed to uncovering and meeting the core needs of consumers and has accumulated rich experience in global market expansion. We believe OPPO will win recognition of Japanese customers. In the future, we will learn from the successful experience of Japanese brands, adhere to our strategy of quality products and localized operations, and strive to bring to Japanese consumers the smartphone products that combine leading technology with artistic beauty,” said Sean Deng, CEO, OPPO Japan.

With the establishment of the OPPO Japan branch in November 2017, which will be responsible for localized marketing activities, OPPO has also set up a research and development centre in Yokohama (the second-largest city in Japan), focussing on the development and exploration of mobile photography and imaging technology.

OPPO started on its globalization path in 2009 with its first international market in Thailand. It has maintained rapid growth in Southeast Asia, India, and other markets. With its well-developed path of market globalization, OPPO emphasizes technology development such as 5G, and has set up six research and development centres around the world in Silicon Valley, Japan, Beijing, Shanghai, Shenzhen, and Dongguan, providing a steady impetus for sustainable development.