Panasonic eyes Onam in Kerala with expansive business plans

Focussing on the varied demand in Kerala during the festive season of Onam, Panasonic India has announced its business plans. With monsoon spreading out well, the company expects Rs.225-crore sales during the July to September period and is targeting a growth of 30% growth over the corresponding period last year in Kerala.

Panasonic has introduced exciting promotional offers for its customers across all product categories, including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves. As a part of its marketing strategy, Panasonic will be investing Rs. 25 crore towards ATL and BTL activities.

The promotional offers are available across all authorized Panasonic outlets and stores from 23rd July will be valid till 11th September, 2017 in Kerala. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products.

Speaking at the event, Manish Sharma, President & CEO, Panasonic India & South Asia, Vice-President, Appliances Company and Executive Officer, Panasonic Corporation, said, “GST has uplifted overall consumer sentiments and so far, things look poised to witness a huge boost in overall sales. We received a positive response to our Pre- and Post-GST offers on Panasonic smartphones and Consumer Electronics and for this festive season starting July the company is offering region-specific festive offers that have been designed keeping relevant festivals in mind.”

Highlighting the Onam offers in the Kerala market, Robby Joseph Devasia, Branch Manager, Panasonic, Kochi, said, “This year during Onam Panasonic will be spending Rs.25 crore in ATL and BTL activations and is looking at notching up sales of Rs.225 crore. The company adds greater joy for the consumers in Kerala by bringing extended warranties and assured gifts and attractive deals. During Onam, the aspirations of consumers in Kerala are high and so is brand awareness. Hence, there is a huge opportunity to finance the dreams of the people in Kerala.”