PayU India hosts the first edition of UpStart Pitch

In continuance with its endeavor to promote entrepreneurship and startups in India, PayU India, a leading online payment service provider, organized the first edition of UpStart Pitch.

Organized along with KStart and Matrix Partners in search for the next big startup, the event witnessed the presence of 10 startups who pitched their ideas to the judges. KStart (the acceleration wing of Kalaari Capital) and Matrix Partners are the investment partners in this edition of UpStart Pitch.

The winning pitch Entropik technologies, aims to build emotional interactivity and works in the space of emotion technology.

Ranjan Kumar, co-founder, Entropic Technologies said, “UpStart Pitch has been a great experience to pitch our product Affectlab.io and hear feedback from seasoned entrepreneurs like Vani. While on one hand winning the competition reaffirms our strategy and approach, it's also a great platform to get access to VCs like Kalaari and Matrix.”

First runner-up of UpStart Pitch was LetsEndorse Development which is a social venture and a digital ecosystem of powerful social innovations from across the globe, grass-root implementation partners/NGOs, responsible corporations, local administration and socially-savvy individuals.

Second runner up AppsPicket has a one-step, two-factor authentication that helps businesses to authenticate their users with frictionless, public key crypto based, strong two factor authentication that does not involve multiple steps nor require any change in the user behavior.

B. Amrish Rau, CEO, PayU India said, “We are proud of our team for successfully executing the first edition of Upstart Pitch. We saw some amazing talent at the event with a variety of quality companies that are tackling real problems in new and innovative ways.”

Known for spotting entrepreneurs and ideas that scale to become successful businesses, Vani Kola, Managing Director, Kalaari Capital said, “Upstart Pitch is a pioneering project and an important addition to the start-up ecosystem. Quality of ideas presented was exciting. Seasoned entrepreneurs’ involvement by Amrish and Jitendra offers inspiration and paves the way for others. Successful companies like PayU encouraging startups are a positive initiative. I am glad to have had the opportunity to participate in the first edition.”

Tags: PayU India, UpStart Pitch, a leading online payment service provider, first edition of UpStart Pitch, KStart, Matrix, pitch Entropik technologies, Ranjan Kumar Entropic Technologies, LetsEndorse Development, B Amrish Rau CEO PayU India, Vani Kola Managing Director Kalaari Capital