Xerox Iridesse Production Press provides designers and marketers new business building opportunities
2019-02-04Print providers, designers and marketers in India will get a closer look at the business building opportunities presented by the Xerox Iridesse Production Press at PrintPack 2019. Iridesse is the only digital press that can print metallic gold or silver dry ink, CMYK and clear or white dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market.
According to Keypoint Intelligence – InfoTrends, digital print enhancement can result in a rapid return on investment as print service providers’ profit margins on such embellishments can be as high as 50 to 400 per cent. Iridesse raises the bar in the digital photo and printing world with high-value inline capabilities that allow customers to combine stunning imagery and options to alternate with four specialty colours, namely, gold, silver, clear and white, along with the ability to print on media up to 13 x 47.2 inches or 1.2 metres.
“The launch of our flagship device, the Iridesse Production Press, and the overwhelming response received from customers is surely one of the key highlights from 2018,” said Vineet Gehani, Director, Technology and Channels, Xerox India. “We’re focused on developing the technology and solutions our customers need to boost business opportunities and drive revenue to new heights, and Iridesse is the perfect example as it helps our customers lead the way in beyond CMYK printing.”
Additional booth features include:
The Xerox Versant 180 and 3100 Presses: Mid-production colour presses with a unique combination of HD image quality, greater media latitude and higher duty cycles for more productivity and performances.
Xerox Color C70: An entry-level production press that provides application versatility and professional image quality.
Xerox D95A Copier/Printer: Exceptional monochrome print quality giving customers the power to print more for less.
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