30,000 small FMCG brands catering to 80% of population
According to the survey by Confederation of All India Traders (CAIT), household products of over 30,000 brands operating at small and medium scale cater to a majority of the country's population.
The survey was conducted on the basis of use of items including food grains, oil, grocery, personal cosmetics, inner wear, ready-made garments, beauty and bodycare, footwear, toys, educational games and healthcare.
Products of Fast Moving Consumer Goods (FMCG), consumer durables and cosmetics from over 30,000 small and medium brands are catering to the demand of 80 percent of India's population.
Brands of small manufacturers are sold through one-to-one contact between customers and shopkeepers, also through word-of-mouth among people of medium, lower-medium income groups and those belonging to economically weaker sections
It is also reported that only 20 percent use such items sold by big corporate houses. Big brands are in demand among people of the higher and upper middle class due to extensive media and outdoor publicity and endorsements by celebrities.
CAIT said, “It's a myth that about 3,000 big brands of corporate houses, particularly in the FMCG sector, consumer durables and cosmetics etc, are catering to the needs of the people of the country. In fact, more than 30,000 small and medium but regional level brands are the largest contributor in meeting the demand of the people of India.”
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