An important element of Veeam’s GTM strategy is its network of partners

Amarish Karnik  
Channel Sales Director, India and SAARC - Veeam Software 

Veeam's partner programs extend to India and SAARC countries, including Nepal, Bhutan, Bangladesh, Sri Lanka, and the Maldives. What sets these programs apart is their focus on building capabilities, both in sales and deployment, and incentivizing partners to excel.  

Veeam is a firm believer that the success of our partners, in turn, reflects on our success as an organization. We are a 100% channel company, our partner programs and our investments in the channel community are designed to help our partners grow, as we grow our business in the market, which makes it a very exciting prospect for our channel partners. We are committed to embracing "disruption" by bringing in innovation into our product lineup and partner programs.  

The most important element of our go-to-market strategy is our network of partners since they enable us to adapt to changing market conditions and better meet client needs. In addition, our partner ecosystem enables us to scale our business across many sectors and marketplaces (Tier 1, Tier 2, and Tier 3). We believe Partner Program is not just about backend rebate, instead it should be a means to help partners build new skills so that they can build more profitable business. Over the years Veeam has built an extensive partner network to constitute a strong channel ecosystem across markets. 

At Veeam, we understand how important it is to have simple and flexible partner programs that meet the unique needs of a varied partner network. Our solutions are flexible, easy to install, simple to run and always reliable, and we have designed our Partner Programs around the same principal. Our partner programs are aimed at empowering all our partners to thrive in the evolving business landscape and better respond to customer demands. 

Veeam stands out as a top choice for many partners due to our transparent communication and unwavering commitment to more than just the business and transactional aspects of partnership. We prioritize the protection and equitable treatment of our partners, especially concerning revenue and rewards.  
Moreover, we extend comprehensive training and certification opportunities to support our partners' growth and ensure the smooth operation of their businesses. We leverage the strengths of our partners to bring our solutions to the market and implement them effectively. Furthermore, we remain dedicated to providing robust back-end support whenever our partners require assistance.